Guide to FluoroCycle Branding
The purpose of the FluoroCycle brand is to:
- promote the scheme
- enable Signatories to communicate their commitment to recycling, or supporting the recycling, of mercury containing lamps
- identify where mercury - containing lamps can be placed for recycling.
It is important that the brand is applied consistently and appropriately in order to build a strong, recognisable and credible image of the scheme.